Forever 21 opens in JVC’s Circle Mall
Fashion brand Forever 21 expanded its footprint in the region with the launch of its 5,100 sqft store at Circle Mall in Jumeirah Village Circle (JVC), Dubai. This marks Forever 21’s 14th store in the UAE.
Commenting on the new store launch and expansion strategy for Forever 21, Yasser Sharaf, Vice President (retail, hospitality and financial services) of Sharaf Group said, “This is in line with our vision and endeavour to reach closer to our brand fans in different parts of the UAE and convert new ones. Our goal is to nurture the longstanding relationship with Middle Eastern consumers by investing in expanding our presence across the region and elevating the brand experience as an omnichannel ecosystem that encompasses retail stores, e-commerce and social media.”
With its Circle Mall store opening FOREVER 21 rolled out its winter and holiday wardrobe collection available offline across all stores and online.
Forever 21 was acquired by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company in 2020. In October 2021 Authentic Brands Group announced a long-term partnership with Sharaf Group for Forever 21. Through the agreement, Sharaf Group which has been Forever 21’s core operating partner in the Middle East for the last decade expanded its licensing rights from apparel and accessories to additional product categories including health and beauty, fragrance and home, and new territories including Southeast Asia and e-commerce.
“Over years Forever 21 has established a strong foothold in the Middle East & Southeast Asia and we are excited to launch the next phase of its growth in the region. Sharaf Group is an experienced leader in the Middle East & Southeast Asia’s retail market with vast expertise in the retail industry. We look forward to our expansion spree in the region in collaboration with the Sharaf Group,” stated Henry Stupp, President, EMEA at Authentic Brands Group.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
One of a Kin, an innovative e-commerce store for sleepwear, is redefining
Sheetal Kapoor, the Managing Director of SHREE, transformed her life from a
Mrunal’s Boutique is a multi-designer store and surface design atelier located in
Previous Article
