UAE-based retailer Fucom opened a new neighbourhood supermarket in Ghoroob Mirdif on November 10, under the Géant franchise. The launch of the new supermarket marks the realisation of Fucom’s growth strategy that envisages the opening of more than 30 stores within the UAE over the next two years.
Situated in the residential community of Ghoroob Mirdif, the supermarket is designed to serve the neighbourhood community.
Fucom LLC is the master franchise owner of the Géant brand in the GCC region. Fucom joined hands with Groupe Casino to bring the French hypermarket concept to the Middle East, and currently operates numerous supermarkets and hypermarkets across the region.
“The opening of Géant Easy supermarket in Ghoroob Mirdif reflects our commitment to expand rapidly within UAE, and is in line with our aim to position Géant Easy as the quality community-friendly supermarket. We are extremely happy with the way the store has turned out and are excited to welcome our customers to enjoy this new supermarket experience,” says Yvan Baba, UAE country head at Fucom.
The main feature of the supermarket, which is the third Géant Easy store to open in the last two months, is a purpose-built and conveniently placed fresh food section.
“We have taken the necessary steps to understand our customers and have provided for their requirements accordingly. We are confident that our store will be received well by residents of Ghoroob Mirdif,” says Yasir Arfat, Fucom’s operations manager for supermarket development.
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