Giordano opens first store in Algeria

Aligned with its geographical diversification strategy and expansion plans in the MENA region, fashion brand Giordano has opened its first standalone store in Algeria.

Located in City Center Shopping Mall Algiers, the L-shaped store spans 139 sqm sporting a contemporary design with predominantly white fixtures and fittings, simple lines, wood panel flooring and an extra wide store entrance.

Commenting on the opening, Mark Loynd, Executive Director and Head of Overseas Market Development at Giordano International Limited said, “After the encouraging reception of Giordano in Mauritius, South Africa, Kenya, Egypt and Ghana, we are very excited to bring the brand experience physically for the first time in Algeria. We are grateful to our franchise partner for their dedication, support and belief in Giordano.”

“We are delighted to welcome such an internationally recognised brand into our country. We are hopeful that this will be the first step to a big success story for Giordano both in Algeria and in North Africa,” added Zekagh Mehdi, Founder of Giordano’s franchise partner in Algeria.

“With our first store in Algeria now open and having established ourselves in Egypt, we are confident that we will continue to expand our footprint in North Africa and beyond,” stated Hoying Lee, Giordano’s Associate Director – Global Franchising and Licensing.