Golden Scent announces rapid growth


October 28, 2018 | By RetailME Bureau

Golden Scent, a Saudi Arabia-based e-commerce platform for premium perfume and cosmetics, is anticipating triple-digit growth in 2018 over the year before in customer base. The brand has expanded to the UAE and Kuwait market, crossing 1 million app downloads with an increase of product portfolio by 250%.

“The online shopping behaviour of Saudi consumers has seen a major shift from web to app usage in e-commerce over the past years. Therefore, we gave the customers exactly what they are looking for and made their shopping experience more convenient with our new app. On the other hand, our app offers tremendous advantages to featured brands – such as higher conversion rates and a boost to customer loyalty and retention. Therefore, we are excited to create many more new features for our Golden Scent app, stay tuned,” says Malik Shehab, CEO, Golden Scent.

Onboarding new brands for makeup, skincare and haircare has been the main focus for Golden Scent in 2018. The e-commerce platform carries well-known global beauty brands, but is also making room for local brands. Golden Scent’s product offerings in the make-up and skincare categories grew 40%, while new categories such as beauty tools and hair care were introduced. Golden Scent has also signed exclusive contracts with brands that are only available through the platform.

“Our first step was to streamline the purchase experience. We’re now investing in scaling up both our presence and our product lines so consumers have incredible choice and convenience. We’re not just giving our clients access to the widest possible range of beauty products but are also going the extra mile to tie up with trending brands that are available exclusively through us,” adds Shehab.

Today, Golden Scent offers thousands of cosmetic and perfume products through its platform. Last year, Golden Scent’s Series A funding saw it backed by top-tier investment firms, including Saudi Aramco Entrepreneurship Venture; Equitrust – the venture arm of the Choueiri Group; Wamda Capital; and Raed Ventures.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau




Download Images RetailME Magazine