Gulf Marketing Group’s Farm Fresh partners with El Grocer


August 10, 2020 | By RetailME Bureau

Farm Fresh on El Grocer

UAE-based retail conglomerate Gulf Marketing Group’s Farm Fresh partners with El Grocer, as the grocery delivery platform seeks to connect B2B distributors with consumers directly through its marketplace.

“The region’s retail industry is rapidly shifting to an omnichannel model, providing quality goods and services to consumers seamlessly whether in person or through online channels. This is a stance we have been championing across GMG including at Farm Fresh. This latest partnership with El Grocer is Farm Fresh’s first step towards that omnichannel journey as we stay on the pulse of what our customers want most,” said Mohammad A. Baker, deputy chairman and CEO, Gulf Marketing Group.

The COVID-19 pandemic led to major shifts in consumption patterns. As online grocery shopping became a part of consumers’ daily routine during the pandemic, El Grocer has also innovated to find new revenue streams.

“Recently we have seen many traditional businesses going online with El Grocer…but this is the first time we have seen a house of FMCG brands setting up a direct to consumer model with us,” stated Xavi Nunes, El Grocer’s chief marketing officer. “We are partnering with Farm Fresh for famous household brands with unique prices and bundles to serve consumers across the UAE.”

As Gulf Marketing Group’s Farm Fresh partners with El Grocer, it will enable shoppers across the UAE to get unique products and brands directly from the distributor and delivered to their doorstep. In addition, consumers will be able to access unique prices and bundles available exclusively on El Grocer.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau




Download Images RetailME Magazine