Entrepreneur Omar Jackson has officially launched a new home-grown, lifestyle brand OJ Lifestyle focusing on key elements such as experience, fashion and social sustainability. The brand was officially unveiled at the Abu Dhabi Grand Prix.
As an integral part of the experience element, OJ Lifestyle is set to disrupt with an exclusive membership club titled “X by OJ Lifestyle.” The X by OJ Lifestyle membership programme, which was recently launched, will be fully live when its app launches on February 29, 2020
OJ Lifestyle has also made a big move by establishing an official partnership with two permanent activations with the Coca-Cola Arena. One is titled the “OJ Forum,” the official venue for OJ Lifestyle parties and events; and the OJ Lifestyle “X Gym,” located on the grounds of the arena with views of the Burj Khalifa. Both will be available to members of X by OJ Lifestyle.
“The planning of the brand has been in the works for quite some time now and I am thrilled that it is finally here. My aim is to inspire society to fulfil their passions, kick start their lives to the best form, and to overall enhance people’s lifestyle positively in an accessible and affordable manner. I truly believe that a positive, passionate and healthy lifestyle should not have to come at a premium cost,” Jackson said. “OJ Lifestyle is a disruptive force of passion and drive; designed to energise, thrill and entertain. The brand has been created from my own life story, and through it I want to inspire and encourage people to create positive change in all aspects of life. This journey will teach you that it’s possible to disrupt your personal life and your business with fun and fulfilment, creating impact and leaving you with lasting memories.”
In addition to all the exciting events Jackson through OJ Lifestyle will launch a social sustainability initiative inspiring the younger generation as well as a fashion element of the brand.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
One of a Kin, an innovative e-commerce store for sleepwear, is redefining
Sheetal Kapoor, the Managing Director of SHREE, transformed her life from a
Previous Article
