UAE-based Royal Furniture opened its first new home & housewares concept store The Home in Dubai on December 12, with plans to open five large-format stores in phases.
This 100,000 sqft store, spread over three levels, located on the Umm Suqeim Road in Dubai’s Al Barsha, was inaugurated by Sheikh Dr Majid Saeed Rashed Al Nuaimi, member of the Ajman ruling family, Sheikh Jamal Qassim Sultan Al Banna, CEO, Sultan Group Investment, Sugathan Janardhanan, chairman and managing director, Royal Furniture and Sulin Sugathan, director, Royal Group.
The Home seeks to offer its customers a brand new furniture and home accessories experience, as well as fresh ideas and displays to match the distinct lifestyle requirements of the Middle East. Customers will be able to pick curated pieces from across the world for their living spaces.
“We pleased to announce the launch of our new brand – The Home in the region. The brand is designed to be the ultimate destination for modern and contemporary furniture, specially crafted for the Middle Eastern cosmopolitan tastes and preferences. Customers can also benefit from additional offerings which we have tried to integrate into this concept store,” says Sugathan.
“Over 40% of the brand’s bedding products and sofa sets will be produced in our factory in the UAE and will help reduce the country’s dependence on imports,” he adds.
With various levels, mirroring actual living spaces, the store not only hosts a wide assortment of home furniture and accessories, but also has a great environment, which is designed to be hassle-free and make customers feel at ease.
Level one is dedicated to kitchenware, homeware, outdoor furniture, lighting solutions and home accessories, with a valet service to ensure ease of parking for customers.
Level two houses curated inspiration zones and solutions for bedrooms, living rooms and dining spaces. The Home allows customers to optimise their living spaces and allow them more freedom in choices.
Level three has a Man Cave setup, which offers thoughtful items for men, women and children looking to furnish their personal spaces. This level also has a ladies room, a mother’s room, a play area designated for children and a design studio.
“We are proud to take our expertise in furniture and furnishings to the next level and expand our ventures in the region with the launch of ‘The Home’. We plan to introduce many more standalone stores in the region by 2020 and continue to offer on-trend, custom-made and branded furniture,” adds Janardhanan.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
In what comes as a significant announcement, Middle East based eyewear majors
The Private Label Middle East, scheduled from September 24-26 at the Dubai
In an exclusive Q&A Hirdesh Kumar Methwani, Group Head Marketing, 2XL Home
UAE-based Royal Furniture aims to strengthen its brand presence, foster customer loyalty
After exactly a decade of pulling out, French grocery major Carrefour is
The strategic use of big data and AI (artificial intelligence) not only
In the rapidly evolving world of digital commerce, technological advancements are constantly
During an exclusive Q&A, Mohamed Kattuah, Chief Commercial Officer, IKEA Saudi Arabia
Situated within Shangri-La Dubai, Indikaya is a new Indian restaurant presenting fusion
AI (artificial intelligence), ML (machine learning) and new-age tech tools are revolutionising
COÉGA Sunwear, a home grown sustainable and comfort swimwear brand marked a
Previous Article
