ICONS Coffee Couture continues to expand


October 23, 2018 | By RetailME Bureau

Health conscious, lifestyle coffee shop chain, ICONS Coffee Couture is continuing its stead-fast growth in the Middle East through its recently signed partnership with ABL Company. Presently, the brand is considering expanding across Kuwait with six branches. The total number of franchises open in the GCC will touch 40 by 2020. The brand is also looking at 10 company-owned store expansion in the UAE within the next six months. The newest Icons branch opened its doors this month at Manar Mall in Ras Al Khaimah.

ICONS as a brand is looking upwards in terms of its new launch across Kuwait, bringing its German Bio Coffee and its mix of healthy and indulging sweets and savouries for a balanced lifestyle. The brand vision is to be pivotal in creating healthier communities around its coffee shops through nutritious and balanced food offerings, education and promotion of an active lifestyle.

Since the café concept has started to franchise, its growth has been continuous around the GCC and Europe. The chain is now available in six countries and counting, including the UAE, Qatar, Saudi Arabia, Bahrain, Oman and Austria.

Talking about the current speed of expansion, Elena Weber, Founder and Managing Director, ICONS Coffee Couture, says, “We are blessed to be attracting amazing partners worldwide to build something bigger than ourselves. It is wonderful to be able to impact communities for the better around the globe. We acknowledge the responsibility we have and continuously strive on being the best partner we can be and uplift our Icons branches to be welcoming, empowering and nourishing, yet fun to be at.”

The ICONS franchise chain concentrates on a coffee shop plus concept, offering a range of food preferences such as vegan, gluten-free, dairy-free and sugar-free solution, designer desserts and more, with the expansion in Europe to serve hard drinks for the evenings. The ICONS development concept is based on a ripple-effect framework, with a concentration to expand across the world, one region at a time.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau




Download Images RetailME Magazine