Swedish furniture retailer IKEA has launched its all-new 2020 catalogue at an event in its Dubai Festival City Mall store. This year’s catalogue theme is ‘A fresh start’ and focuses on how important mental and physical rest is for people to feel happy and live life to the fullest.
In its 2020 edition, the IKEA catalogue aims to launch product ranges that are affordable, high in quality and sustainable in nature for each season. IKEA has come up with innovative solutions that are relevant and have a distinct look and features.
For the IKEA solutions to resonate with people, five different homes were designed with people from different backgrounds and markets. Each of these homes showcase solutions and illustrate five emotional needs – Belonging, Ownership, Comfort, Security and Privacy.
Commenting on the catalogue launch, Vinod Jayan, managing director – IKEA UAE, Egypt and Oman at IKEA said, “Our 2020 catalogue is all about helping people put things in perspective and offer them innovative ideas and solutions to give them a fresh start. We want our customers to be able to do this every day and live by the fresh start motto. With different personalities and preferences in the UAE, we are keen to offer better solutions to the many and we truly believe that focusing on sleep to improve your life is essential, which is the essence of our 2020 catalogue.”
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