Dubai Airport Freezone all set to enter the metaverse

Dubai Airport Freezone (DAFZ), part of Dubai Integrated Economic Zone (DIEZ), is all set to launch METADAFZ, which aims to provide its clients with a smooth digital experience in the metaverse.

The launch of this initiative aligns with the directives of Dubai’s Metaverse Strategy, which was announced by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council to advance Dubai’s metaverse economy. The initiative aims to attract foreign direct investment (FDI) and businesses to the free zone by uncovering DAFZ’s unique offerings, products and solutions to advance the Emirate’s leading position as a hub for competitive and constructive technology.

METADAFZ will enable clients from across the globe to conduct meetings via a virtual platform, offering a unique and semi-realistic experience regardless of the physical location. The innovative initiative offers an alternative to the traditional way of conducting business activities, and empowers company representatives to discuss future work prospects, as well as how to launch businesses and projects in Dubai.

With Dubai Airport Freezone all set to enter the metaverse, Amna Lootah, Director General of DAFZ said, “Since its establishment more than 26 years ago, DAFZ has succeeded in consolidating its position as a leading and innovative free zone, providing its clients with access the most up-to-date technology and initiatives. This initiative, which bridges the gap between the physical and virtual world, will contribute to the digitisation of businesses in the free zone and support global businesses to establish themselves in the Emirate via a smooth experience. This will place DAFZ at the heart of the technological revolution and enhance our presence as a regional and global destination for attracting foreign direct investments and as an integrated business incubator operating according to the highest standards. The launch represents a significant step forward towards defining DAFZ’s technological and innovative identity in the digital world.”

“The launch of the METADAFZ initiative is a testament to DAFZ’s commitment and motivation to elevate its performance levels, solutions and services in line the best international standards in modern technology. METADAFZ will provide an innovative, and world-class experience that will take the free zone’s offerings to the next level. The metaverse experience is set to attract new clients and foreign businesses, in addition to creating new investment opportunities and enhancing the business framework,” added Bader Buhannad, Chief Corporate Support Officer at Dubai Integrated Economic Zone (DIEZ).