Samsung MENA launches first-ever Roblox ‘Space Cup’ football tournament
In celebration of the ongoing football season Samsung is set to give the MENA region its first-ever Roblox Space Cup tournament in December. Samsung released Space Tycoon, a virtual playground built inside the global Metaverse platform Roblox earlier this year targeting primarily Gen Z customers to create, play games and share experiences using Samsung Electronics devices.
The exclusive closed-door Space Cup tournament will be led by eight regional gaming influencers from different countries across the MENA region. As captains of their teams, they will each form a team of three comprising gamers who had registered to take part in the tournament. The eight teams will compete over the two-day Roblox tournament to win the coveted trophy.
Commenting on the first-ever Roblox ‘Space Cup’ football tournament Mohammed Al Azzawe, Head of Brand Marketing and Digital – MENA Regional HQ at Samsung Electronics said, “The football spirit has continuously witnessed tremendous popularity in the MENA region. As Samsung continuously strives to integrate innovation with exhilarating experiences our newly launched Space Cup tournament in the metaverse will enable Gen Z players to experience Samsung products and their favourite sport, football. Our goal is to provide meaningful and entertaining experiences that enable our Gen Z audience to compete and engage with the regional gaming community. We’re excited to be bringing unique and personalised experiences that cater to audience interests, hobbies and trends.”
To register and take part in the tournament, players need to download Roblox and create an avatar. They will then have to search for ‘Samsung Space Tycoon’ and join the game, locate the Space Cup in the main lobby, take a selfie screenshot with it and share the resulting image with their desired captain representing their country of choice on social media.
In addition to the main tournament, Samsung will start releasing four new football-themed mini-games for sports and Roblox enthusiasts from November 19 to December 16, 2022.
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