InstaShop acquires B2B e-commerce wholesale marketplace GroCart

Online marketplace for supermarkets, pharmacies, pet shops and other businesses in the Middle East, InstaShop has acquired GroCart, a B2B wholesale marketplace.

The acquisition solidifies Instashop’s commitment to expanding its market presence and enhancing the convenience and accessibility of grocery shopping for customers as well as businesses. Aligned with its aggressive regional growth strategy the acquisition will enable InstaShop to expand into traditional trade and HORECA business.

“We recognise the evolving needs of businesses in today’s dynamic market, and we are thrilled to announce our acquisition of GroCart. By leveraging our extensive network and cutting-edge technology, we aim to revolutionise the way companies shop, ensuring efficiency, cost-effectiveness, and a seamless experience. This alliance allows us to forge new partnerships and unlock innovative solutions for businesses empowering them to thrive in the digital economy,” said John Tsioris, Founder and CEO, InstaShop.

Founded by Hussein Hosni and Nesma Zaghow, GroCart was established to support the transformation of the grocery market scene during the peak of COVID in 2020. The platform streamlines retail supply chain logistics for FMCG retailers through a user-friendly web platform. With 15,000 successful orders and partnerships with over 200 leading suppliers offering more than 5,000 products in the UAE, GroCart plans to expand its smart B2B operations across the MENA region, targeting countries with a high concentration of small shops such as Egypt.

“We are excited to take GroCart to new heights alongside Instashop,” Zaghow added. “The shared vision between Instashop and Grocart is exciting, we believe that together we’ll be able to enhance our impact while pushing the boundaries of customer experience.”