Is Rabbit ready to disrupt?

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always ready to deliver groceries and other items in less than 20 minutes, later or whenever the customer desires.

Is Rabbit ready to disrupt the grocery landscape with its highly tech-led platform? The short answer is yes. Here’s why.

Since its launch in October 2021, Rabbit has recorded 1-1.2 million downloads and counting. Leveraging artificial intelligence (AI) driven tools, it has finetuned its personalisation engine, strengthened demand forecasting, thereby optimising order dispatch and fulfilment.

“Further, we now have smart advertising products,” added Rabbit’s co-founder & CTO, Walid Shabana. “We also plan to grow the portfolio of local brands on our platform based on customer favourites by further enhancing personalisation using AI.”

However, disrupting the grocery landscape isn’t a piece of cake – even for Rabbit. “Getting users accustomed to doing their main grocery run online is a challenge since our customers come from a deeply established brick-and-mortar sector, and many still love going to the grocery store to shop in-persoN,” Shabana admitted.

Add to that the fact that “there’s a lot to do in less time” making prioritising difficult, especially since Rabbit’s customers come from across all age groups and demographics, and the platform must appeal to all of them.

In summation, asked about Rabbit’s plans for 2025, Shabana said, “We will continue investing to support our growth plans. Having said that, alongside growth, sustainability is also a key focus area for us. For instance, our built-for-purpose, proprietary AI technology cuts down on food waste to below 1%.”