Jordan launches new footwear range for kids (PC: Nike)
Iconic American brand Jordan has launched 23/7, a new footwear collection for children. An easy-entry shoe that helps kids feel independent, confident and able to get after their favourite activity when they want.
Lightweight and durable, the 23/7 has an intuitive step-in design, a secure lockdown system and forefoot flexibility that provides comfort for early walkers, bringing sport to the next generation.
“Part of why we designed the 23/7 is because we wanted to create a shoe that is an everyday part of a kid’s world,” said Tate Kuerbis, Jordan Brand Design Director for Kids Footwear. “Kids want to get into their shoes quickly to get out and play – this shoe enables them to do just that.”
The design is just as considered as any Jordan Brand shoe for adults, Kuerbis added, who designed the Air Jordan signature 18, 19 and 31 through 36. “Designing the Air Jordan signature shoe is such a magical process and being able to apply that same thinking to the design of the 23/7 is no different and can be just as rewarding.”
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