Jumbo Electronics launches YotaPhone in the UAE

UAE-based IT, telecom and consumer electronics retailer and distributor Jumbo Electronics has launched the YotaPhone in the UAE.

YotaPhone , the first ‘always-on’ Android smartphone with a liquid crystal display on one side and an electronic paper display on the other, is developed by Yota Devices, a Russia-based manufacturer of consumer LTE equipment such as smartphones, modems and routers.

The YotaPhone integrates a smartphone and e-reader into one device by combining the power of a typical LCD with the effectiveness of an electronic paper display (EPD) screen. Its dual screen ensures users stay connected, without having to pick up or activate their phone.

Jumbo Electronics was appointed last year as the exclusive distributor for Yota Devices in the GCC. YotaPhone will be made available to customers in the GCC region through the Jumbo network of retail stores as well as through Jumbo’s distribution partner network.

“We are delighted to have signed this agreement with Jumbo that provides us with an excellent opportunity to provide our highly-innovative products to demanding and discerning Jumbo consumers across the region. We are confident that our YotaPhone and connectivity devices will meet the expectations of consumers and be successful in the market,” says Vladislav Martynov, CEO, Yota Devices.

“Jumbo is very proud of our capabilities to provide companies like Yota Devices with a fantastic retail network, servicing and distribution facilities for their products. It is excellent news to welcome Yota to our portfolio of world-class brands that we already sell and distribute in the UAE and across the GCC market,” says Vishesh Bhatia, CEO, Jumbo Electronics.