French luxury brand, KENZO and airport retailer, Dubai Duty Free (DDF) have entered into an exclusive partnership to pre-launch for two months the KENZO WORLD POWER fragrance. This is KENZO’s newest addition to the KENZO World Collection.
The pre-launch exclusivity period for Worldwide Travel Retail Exclusive will run from July 1-14, 2019, while the Middle East Exclusive is from July 1 to August 31, 2019.
KENZO WORLD POWER celebrates empowerment, the power of singularity, the strength of complementarities and highlights the multiple facets of femininity. According to KENZO, the KENZO WORLD POWER is “an oriental perfume that dares to free itself from floral codes for a femininity full of strength and authenticity.”
A symbol of openness to the world, the KENZO WORLD POWER eye takes on new graphic codes inspired by the KENZO fashion universe – a silver pack with mirror reflections, a transparent cap that reveals the heart of the bottle, positive and dynamic colours including yellow, the star colour of the latest KENZO fashion collection.
Like the fashion line ‘THE EYE’, the new bottle combines textured effects and fashion details. The cap becomes translucent to reveal what is usually hidden, as do the bags and accessories made of transparent materials. The silver drop bead recalls the chrome buttons on KENZO bombers, jeans and leather goods.
Commenting on the KENZO-DDF partnership, Saba Tahir, senior vice president – purchasing said, “We are proud to partner with KENZO to pre-launch their newest fragrance at Dubai Duty Free ahead of other travel and duty-free retailers. We strive to continuously enhance our offering by partnering with brands that will encourage customers for something worth traveling for and we are confident that this will be an instant success.”
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
One of a Kin, an innovative e-commerce store for sleepwear, is redefining
Sheetal Kapoor, the Managing Director of SHREE, transformed her life from a
Previous Article
