By Rotation
UK-based peer-to-peer fashion rental app, By Rotation is future-proofing fashion, as consumer preferences are shifting towards a more sustainable approach to buying.
Also read: RETOLD explains relevance of pre-loved fashion
Founder Eshita Kabra-Davies set up By Rotation in April 2019 to allow people to rotate their wardrobes, enjoy luxury brands cost-effectively and reduce the carbon footprint.
Kabra-Davies talks about what can and should change in the world of fashion to meet the evolving consumption behaviour of modern shoppers, and the importance of building a community while building business.
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