Designed by Schwitzke & Partner, the Easa Saleh Al Gurg (ESAG) Group showroom, or the Design Hub, is a hybrid space built on approximately 10764 sqft. It’s meant to cater to people like landlords, contractors, customers and even designers based in the Dubai Design District (d3).
The showroom project is meant to connect with the target audience and introduce them to the seven interior design and architecture companies comprising the ESAG Group, along with the services and products it offers. The space is set to showcase the companies’ individuality while leveraging their distinct strengths in the same corporate environment.
Considering that the ESAG Group consists of seven brands, the idea was to develop a seamless expanse where all the brands can retain their individuality. The aim was to harness each brand’s identity without compromising on an undisrupted flow. Schwitzke implemented the idea of an open-concept entrance to reflect the different brands of products displayed. To introduce a dynamic space that changes according to needs, meeting rooms can be set up as modular components based on requirements.
The design team exhibited the latest materials and products in an eye-catching display. They also added pavilions arranged in a random fashion; it sets the tone for a casual discourse and builds feelings of dynamism – each angle gives a new perspective.
Invisible partitions give each brand a unique frame. In order to maintain branding standards for customers visiting the space, pavilions have been positioned pavilions with brand logos on the side while facing the entrance. This provides guidance to visitors making their way through space. By making the decision to house all their respective brands in a single space, the ESAG Group exhibits its potential as a single destination for everything related to interior design.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Previous Article
