Golden Scent, a Saudi Arabia-based e-commerce platform for premium perfume and cosmetics, is anticipating triple-digit growth in 2018 over the year before in customer base. The brand has expanded to the UAE and Kuwait market, crossing 1 million app downloads with an increase of product portfolio by 250%.
“The online shopping behaviour of Saudi consumers has seen a major shift from web to app usage in e-commerce over the past years. Therefore, we gave the customers exactly what they are looking for and made their shopping experience more convenient with our new app. On the other hand, our app offers tremendous advantages to featured brands – such as higher conversion rates and a boost to customer loyalty and retention. Therefore, we are excited to create many more new features for our Golden Scent app, stay tuned,” says Malik Shehab, CEO, Golden Scent.
Onboarding new brands for makeup, skincare and haircare has been the main focus for Golden Scent in 2018. The e-commerce platform carries well-known global beauty brands, but is also making room for local brands. Golden Scent’s product offerings in the make-up and skincare categories grew 40%, while new categories such as beauty tools and hair care were introduced. Golden Scent has also signed exclusive contracts with brands that are only available through the platform.
“Our first step was to streamline the purchase experience. We’re now investing in scaling up both our presence and our product lines so consumers have incredible choice and convenience. We’re not just giving our clients access to the widest possible range of beauty products but are also going the extra mile to tie up with trending brands that are available exclusively through us,” adds Shehab.
Today, Golden Scent offers thousands of cosmetic and perfume products through its platform. Last year, Golden Scent’s Series A funding saw it backed by top-tier investment firms, including Saudi Aramco Entrepreneurship Venture; Equitrust – the venture arm of the Choueiri Group; Wamda Capital; and Raed Ventures.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
In what comes as a significant announcement, Middle East based eyewear majors
A razor-sharp focus on leveraging technology to create immersive experiences and accelerate
The short answer is, yes. Beauty tech, which means integration of technology
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
One year ago, retail conglomerate Majid Al Futtaim was proud to bring
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
“More than just a super app, through our patient-centric approach, comprehensive offerings
Among several others, three key factors have fuelled the growth of homegrown
Previous Article
