LEGO CREATOR
LEGO, in partnership with Kamal Osman Jamjoom (KOJ) Group, has opened its first certified retail store in the Kingdom of Saudi Arabia (KSA). The new store is situated at Red Sea Mall in Jeddah.
Spread across 1,690 sqft, the store has been built to be a creative hub for the LEGO community. LEGO fans of all ages are encouraged to explore their creativity through play. The retail store aims to create a strong connection with local culture and tradition and has commissioned a large-scale 3D model of a traditional Saudi family that will be positioned in the store as well as a mosaic of Jeddah’s iconic Old Souk.
Encouraging children to explore their creative potential, the store will have interactive stations where children and their families can play and engage with hands-on, fluid play experiences. The store will showcase a variety of unique features – including exclusives such as Modular bookshop, Manchester United Stadium, International Space Station, Fiat 500, Pirates of Barracuda Bay, Fairground Haunted House and Lamborghini.
Along with the new store opening, the launch of the LEGO e-commerce website has also been unveiled in the Kingdom. It promises to offer customers an online shopping experience specially tailored for the brand’s multichannel shopper, enhancing customer experience both in-store and online.
Also watch: Accelerating digital transformation
“We are excited to add another blue-chip international brand to our portfolio that shares our values in promoting child development through play and fun. We are glad that we are now able to provide parents in KSA the opportunity to experience LEGO and use it to inspire creativity and encourage learning at home. It is hoped that the launch of our online shopping channel will create a 360-degree customer experience. Despite these difficult times, we are pleased to partner with LEGO because we believe in the brand and look forward to this successful partnership,” said Hisham Al Amoudi, group CEO, KOJ Group.
“We are thrilled to open the first LEGO store in the Kingdom of Saudi Arabia and to bring the LEGO play experience to even more families in the region,” added Jeroen Beijer, general manager LEGO for Middle East & Africa. “We hope this new store will reach many more children of all ages with creative LEGO play, inspiring their imagination and helping them to learn through play.”
For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BElevate engagement, experience and profitability to unlock retail growth
Marchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
/ 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
This panel discussion at MRF 2024 explored the evolution of retail spaces,
In an industry where entertainment and retail converge, theme parks have become
In what comes as a significant announcement, Middle East based eyewear majors
In the leisure and entertainment industry, where human touch and in-person interactions
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Kutubna Cultural Center, launched in 2023, has quickly become a beacon of
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
“Our relentless pursuit towards achieving operational excellence, coupled with our unwavering dedication
Previous Article
