Italian clothing company specialising in high-end, luxury cashmere and wool products, Loro Piana has forayed into the Middle East with a new store in The Dubai Mall.
As part of its grand entry, Loro Piana has set up an immersive installation in the spectacular sky garden of Dubai Opera. From November 8-10, this multi-sensorial installation will invite visitors to discover the secrets of the world’s finest merino wool, through Loro Piana’s exclusive The Gift of Kings.
For this exclusive public event, Loro Piana has partnered with Tashkeel, which since 2008 has nurtured excellence in contemporary art and design and supported the careers of local practitioners. Proud to share the same passion for innovation, creativity and craftsmanship, Loro Piana has chosen to celebrate local culture by collaborating with internationally renowned artist eL Seed. His striking works mingle traditional Arabic calligraphy with contemporary street art.
Loro Piana’s installation was inspired by an ancient poem written by King Alfonso X, the enlightened, cosmopolitan ruler of 13th century Spain who played a pivotal role in the history of merino wool.
The Gift of Kings wool is the outcome of a tireless quest for excellence, and Loro Piana’s enduring passion for the most exquisite natural fibres. Working closely with leading wool growers in Australia and New Zealand for many years, Loro Piana encourages and incentivises the production of this ever-finer fibre.
To celebrate the immense effort that goes into producing this unique wool, each year Loro Piana rewards the finest fibre with the Record Bale Award, and occasionally, through hard work and perseverance, this fibre breaks all known world records for wool fineness, becoming the World Record Bale. Visitors to the installation in Dubai Opera will have the opportunity to appreciate this one-of-a-kind treasure and experience the natural wonders of the world’s most beautiful wool.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BElevate engagement, experience and profitability to unlock retail growth
Marchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Previous Article
