Moroccan high street fashion brand, Marwa opened its first UAE store in Dubai Festival City Mall last week, offering seasonal womenswear apparel at affordable prices. Abu Dhabi-based retail group LIWA Trading Enterprises is the distribution partner for Marwa in the UAE.
Marwa was founded in 2003 by Moroccan textile manufacturer and entrepreneur Karim Tazi, who opened the first store on the stylish streets of Casablanca. His vision was to create a fashion concept that was both culturally and economically appealing for young women.
The international success of the brand led to the first Marwa concession opening in the Middle East in 2009. Competing with the likes of retail giants Mango, Zara and Bershka, Marwa’s success has led to over 60 stores and growing, across the globe.
With each seasonal collection inspired by off the catwalk trends, Marwa intends to become the high street fashion leader in the region, with the core principle to make, ‘fashion accessible for everyone’. With creativity and innovation at heart, Marwa gathers design talent from all over the world to create pieces that are for trend-setting women seeking a “fresh, natural and unique look.” With more than 6,000 products produced each year and a fast turnaround of sought after garments and accessories, it’s no wonder the brand sells over 40,000 items per week.
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