British value fashion retailer, Matalan – part of Business Trading Company (BTC) in the Middle East – recently reopened its store at City Centre Mirdif in Dubai.
“We are happy to announce that City Centre Mirdif branch will be operating once again. We will be implementing strategies which will not only drive profitability but will enhance customer satisfaction and engagement,” said general manager, Hasit Kakkad.
The Matalan store at City Centre Mirdif sports a completely refreshed look and feel. It has been developed to improve presentation of products and customers’ shopping experience. Matalan has upgraded its furniture designs, creating a refreshing vibe the moment shoppers’ step inside the store. The upgraded furniture creates a premium look and feel, while the redesigned store path makes it easy for shoppers to find what they need.
To facilitate browsing and navigation, Matalan has placed set of mannequins accentuated by furniture at the entrance, throwing spotlight on the seasonal trends from the shopfront itself. This is a new feature at the reopened Matalan store. In addition, open back windows have been applied behind the glass panel for customers to view the store in entirety.
Matalan at City Centre Mirdif is offering a variety of seasonal styles for ladies and a complete and playful collection of garments for kids and toddlers. In addition, there are decorative, home furnishing pieces too.
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