Swiss brand Nespresso, known for its premium portioned coffee, has launched a new boutique in Marina Mall, Abu Dhabi. Located centrally in the main atrium of the mall, the Nespresso boutique opened last week and is the second location of its kind in the UAE.
Spanning over 600 sqft, the Nespresso boutique in Abu Dhabi Marina Mall celebrates coffee and its origins. Everything from the colour palette and crema-inspired golds to the floor tiles and lamps that echo those used on the coffee farms have been carefully designed to link to coffee.
The boutique has been designed to immerse guests in a bespoke coffee journey, the new boutique encourages exploration. It features two sensory touch points – a Sensorial Welcome and Discovery at the Bar – each has been carefully designed to enhance customer experience.
The stunning design of the new boutique features light, soothing colours with green spaces to evoke freshness. The customer journey is open and free-flowing as they explore the boutique and witness the Nespresso coffee and sustainability story come to life.
True to its unique ‘Boutique in Box’ design, it is located right in the middle of the Marina Mall and is not housed in a retail store, underscoring its unrestricted nature.
Nespresso’s commitment to sustainability is apparent in the boutique. A testament to the brand’s ambition to achieve a network of 100% environmentally friendly boutiques by 2020. Nespresso is implementing a certified protocol to closely measure and reduce the carbon footprint of each new opening. At the boutique, the table-tops are made from used coffee grounds from the Nespresso factory in Switzerland and the wood has been 100% sourced from reforestation programmes. Even the technological systems in place reduce energy and water consumption, while a recycling collection point and a bespoke artwork add a local touch to the boutique.
“The new boutique concept brings a new sensory coffee experience unlike any other to our customers in Abu Dhabi. From the initial concept to the final boutique that is now open, every detail received meticulous attention. The concept will take visitors on a carefully crafted journey that encourages exploration and is a celebration of coffee moments. We are confident the various elements of the boutique will make customers view coffee in a completely new light,” says Julien Mario, regional business manager for Middle East & Africa at Nespresso.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BMarchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
Founded over 20 years ago by restaurateurs Alexey and Dmitry Vasilchuk, the
In what comes as a significant announcement, Middle East based eyewear majors
Founded in 2007 by Kim Thompson and Matt Toogood, UAE-based RAW Coffee
US-based company SAMBAZON, an acronym for ‘Sustainable Management of the Brazilian Amazon’,
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Yolk Brands’ remarkable journey began humbly in April 2019 with the launch
The UAE, particularly Dubai, is a melting pot of cultures. However, introducing
Rapidly expanding its presence in the region, Canadian coffee chain Tim Hortons
Founded in 2010 by siblings Vivien and Howard Wong, Little Moons began
Previous Article
