“What’s crucial in consumers’ minds now – more than ever – is the level of hygiene maintained by brands. It has been a central focus area for us always, which has been heightened currently through sterilisation and frequent sanitisation and cleaning – from trolleys, surfaces and shelves to cash tills and stocks, as well as lifts, washrooms, conveyor belts and more,” said V. Nandakumar, chief communications officer for Lulu Group International.
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