Saudi Arabia-based Al Othaim Leisure and Tourism’s indoor family entertainment concept (FEC) Xtreme Zone opened in the Abu Dhabi Mall. Located on the third floor of the mall, the 30,000 sqft Xtreme Zone facility occupies two levels.
The facility, catering to children aged six to teens, houses a climbing area, a trampoline area, a phaser zone – combining Laser Tag and paintless paintball with bazooka ball sits on the first level. In addition, there is a soft play area. There is a café too, to energise children after all the high-energy activities. The mezzanine level, on the other hand, has been designed to serve as a party area.
“What we have created is a robust sportstainment concept,” said Fahad Al Othaim, vice chairman of Al Othaim Leisure and Tourism. “There is climbing, trampoline, phaser zone and a lot of activities to engage the young ones. In this facility, our clear focus has been to help the young people get active in fun yet safe environment.”
According to him, the combination of activities, uniqueness of the concepts, use of colours and experienced staff promise to elevate the Xtreme Zone experience in Abu Dhabi Mall. In a responsible step to avoid cannibalisation – being located very close to another FEC, Fun City, on the same floor in Abu Dhabi Mall – Xtreme Zone does not offer similar rides as Fun City. “This is a strategic decision because we want to complement the amusement offerings in the mall,” Al Othaim stressed.
He cites the cordial tenant-landlord relation for choosing the Abu Dhabi Mall as the location for the first Xtreme Zone in Abu Dhabi. “We enjoy our relationship with the landlord and feel that the mall is very well-managed. The mall offers a steady footfall. Importantly, we are always looking for ways to serve the community in the best possible manner. One way to do so is by coming closer to them. That’s why, after the Xtreme Zone in the Abu Dhabi Mall, we are gearing up for the next one in Al Maryah Central.
Currently, there are five Xtreme Zone locations in the GCC. Going forward, Al Othaim Leisure and Tourism has plans to roll out more Xtreme Zone facilities in the UAE, Saudi Arabia, Oman and Egypt. “Further afield, we are also looking for projects in India and Africa. Our head offices in UAE and Egypt will handle the expansions planned in India and Africa, respectively,” Al Othaim shared.
At a time when the regional leisure and entertainment landscape is dotted with FECs, how do the Al Othaim leisure concepts stand out? “We always pay close attention to our customers, bringing them what they like best in a safe environment. We also ensure that we are on top of the game in terms of communicating about our concepts. Customer service, safety and innovation are some key focus areas for us. As a company, we don’t stand still; we keep changing and investing in new things. We have seven leisure and entertainment brands, which cater all kinds of activities – from snow to water, sports to edutainment,” Al Othaim concluded.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B“We want to not just match the price; but beat it,” claims Chemist Warehouse CEO
Landmark Group to invest $1-bn to grow the business, open 400 stores
/ 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
This panel discussion at MRF 2024 explored the evolution of retail spaces,
In an industry where entertainment and retail converge, theme parks have become
In what comes as a significant announcement, Middle East based eyewear majors
In the leisure and entertainment industry, where human touch and in-person interactions
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Kutubna Cultural Center, launched in 2023, has quickly become a beacon of
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
“Our relentless pursuit towards achieving operational excellence, coupled with our unwavering dedication
Previous Article
