A decade of DSF’s outdoor pop-up market MOTB
Organised by the Dubai Festivals and Retail Establishment (DFRE) Etisalat MOTB is part of the 28th Dubai Shopping Festival (DSF). The eclectic outdoor pop-up market which is celebrating its 10th edition this year has proven a huge success since its launch back in 2014 with this different-every-time themed retail event offering an edge on the usual shopping experience.
Running from January 19-29 the free to enter Etisalat MOTB has moved to Dubai Design District (d3). The new location promises to offer something a little different for shoppers hoping to scoop an exclusive piece of fashion, jewellery or beauty buy.
After the last edition’s Asian themed KPOP shopping extravaganza this edition of Etisalat MOTB will see a huge site at d3 transformed into an edgy New York themed marketplace with DJs, live music, local vendors, designer brands, fashion, food and more. The festival is set against a backdrop of two illuminated bridges constructed in the style of the famous Brooklyn Bridge from which visitors can gain a 360-degree view of Dubai.
Packed with 60 retail vendors there promises to be something for everyone with plenty to explore and discover. Retailers from the UAE, Egypt and Saudi Arabia will display their latest lines alongside luxury designers and stand-out brands featuring the latest trends, streetwear and exclusive perfumes, beauty, clothing and homeware. Music star Rihanna’s Fenty Beauty line will be there too.
A multitude of food and beverage brands will be on offer throughout the 11-day spectacular. They too have been given New York City vibes with burger joints and traditional US diners with plenty of seating giving diners the chance to soak in the views of the nearby Dubai Creek.
Another unique venue is Uncommon Coffee Shop, the pop-up venue that has been creating waves in the Sharjah desert. The unique design of the shop on Mahafiz-Al Fayah Road in Sharjah has become a social media sensation with another pop-up at Etisalat MOTB festival creating a little slice of desert life amidst the big city experience.
What’s more, Etisalat MOTB will also be the location for Dubai Beats featuring exclusive, free performances from some of the region’s hottest local artists.
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