Level Shoes: An inspiring feat


November 25, 2022 | By Rupkatha B

Level Shoes: An inspiring feat

A brand that’s discerning about local habits, attentive to global trends; a brand built in the UAE that’s inspiring the world. Above everything what makes Level Shoes a vibrant and inspiring destination is its people, emphasises Elisa Bruno, the brand’s Managing Director.

A decade ago, a luxury footwear destination – you could call it a shoe lover’s paradise too – opened at the heart of The Dubai Mall. The idea was to create a happy place for shoe lovers. The intent was to inspire everyone who set foot into the gargantuan space through memorable interactions and unique storytelling evoking a sense of wonderment. If anything, over the past decade Chalhoub Group’s luxury homegrown brand Level Shoes has redefined footwear shopping.

Through its unparalleled and bespoke choice of footwear, a highly personalised and seamless shopping experience and excitement at every turn – imagine getting a foot spa done while sipping coffee as you wait for your customised sneaker – Level Shoes has become a name to reckon with.

People at heart

How to engage with the community?

How to surprise visitors every day?

How to inspire and enrich talent?

These are key questions that Level Shoes is always thinking about.

“We’ve always treated Level Shoes as an incubator of ideas,” Bruno stated. “Today as our team has doubled from 100+ people to over 250 we are consciously investing to develop talent and ensure cultural diversity. With our people representing over 80 nationalities, they are fully capable of having meaningful conversations with our customers from the region and globally which is a huge differentiator. Especially since we receive visitors from across the world.”

Technology is an enabler but it’s the people who are delivering experiences, creating memorable moments.

So, what’s next – does metaverse feature in Level Shoes’ future plans?

“Absolutely. As champions of innovation, it is fitting to launch our first NFT to mark our 10th anniversary. We partnered with Lanvin to reimagine an exclusive phygital limited edition Curb sneaker designed for Level Shoes, where for each pair sold, we gifted an NFT that can be worn in the digital world too”

Along with the flagship destination at The Dubai Mall Level Shoes also has brick-and-mortar presence in Saudi Arabia at Riyadh Park spanning 11,850 sqft and is looking to expand further.

Get more interesting details about Level Shoes future growth plans in the November edition of RetailME.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine