In celebration of sneaker culture, Chalhoub Group’s luxury footwear concept Level Shoes has introduced its latest campaign ‘Sneakers Anonymous’, a curated contemporary space which honours the adored staple of casual fashion.
The campaign, which is on from April 1, translates into a new designer sneaker wall in Level Shoes, housing over 30 brands and exclusive styles from Christian Louboutin, Dolce & Gabbana, Emilio Pucci and Ermenegildo Zegna.
Sneaker culture has transcended gender and age and has become in itself, a trend, this campaign was created to serve that trend. Level Shoes tapped four sneaker enthusiasts from the region to candidly share how they began their collections and the importance of sneakers to their wardrobes and lifestyle.
Starring Kuwait-based KicksTQ, the first Sneakers Anonymous video is reflective of recognised sneaker collector in the region Tareq’s sense of style and how that was developed from buying his first pair of Jordan’s. Mohammed Al Safar, the self-proclaimed sneaker-head based between California and Dubai fuels his sneaker collection by finding inspiration in both cities. Dubai-raised Khalil Dahmash, who is co-owner of Miss Lilly’s, brings music and sneakers together every night to celebrate urban culture and individuality. Shames Al Hashemi and Alia Al Mur bonded over a pair of sneakers. Today, the couple’s home houses around 300 pairs of sneakers combined, and they got customised Nike sneakers to honour their wedding day.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
One of a Kin, an innovative e-commerce store for sleepwear, is redefining
Sheetal Kapoor, the Managing Director of SHREE, transformed her life from a
Previous Article
