LG Electronics launches its first Business Innovation Centre

LG Electronics has launched its first regional B2B showroom today to showcase its vast array of B2B products and solutions. Located in Shatha Tower Dubai, the LG Business Innovation Centre was launched in the presence of Kevin Cha, president, Middle East & Africa, LG Electronics.

Targeted at government and business partners, the showroom has allocated sections that correspond to LG’s key vertical markets including quick service restaurant, hospitality, transportation, education, retail, security and corporate. The showroom design sets the scene for customers to enjoy an interactive hands-on experience and also assistance from LG business experts in each vertical in the showroom.

“We aim to create a seamless, personalised experience in the showroom, an experience that will leave a strong impact on our partners, and highlight our pioneering products and solutions that provide businesses with innovative and effective solutions, which will in turn improve communication with their audience. Our current and future product roadmap is becoming the new industry benchmark,” comments Cha.

Locally and worldwide, industries are constantly exploring effective and innovative solutions to communicate with their customers and increase retail sales, in a constrained environment. Through its digital signage solutions, including the latest line-up showcased at the Business Innovation Centre, LG is seeking to help verticals such as retail and education to bridge the gap between traditional media and online marketing by incorporating digital signage solutions into their marketing strategies.