Expo 2020 Dubai, scheduled to kick-off on October 20, 2020, has signed up world-famous footballer Lionel Messi. Through his dazzling skills, Messi will help to spread a message of unity and collaboration via the medium of football in a new short film – https://youtu.be/4ZT63_51nL4 – that kicks off his debut campaign as an Expo 2020 Dubai global ambassador.
The film for Expo 2020 Dubai is created by a team of various nationalities and the music is composed with an Arabic melody and a call for togetherness in African lyrics. As part of the initiative, Expo 2020 will also pass 2,020 durable footballs to children in Jordan, Kenya and the Philippines, totalling 6,060 balls.
The balls represent Expo 2020’s aim to facilitate collaboration and the strengthening of ties within communities, while spreading happiness.
Notably, Messi was appointed as the Expo 2020 global ambassador in 2016, supporting Expo’s goals to leave a lasting impact on the path of human progress, build a better future and commit to positive change. Besides being a world-famous football player, Messi is also well-known for his roles as a United Nations Sustainable Development Goals (SDGs) advocate and UNICEF (UN Children’s Fund) Goodwill Ambassador.
The first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, Expo 2020 Dubai’s theme ‘Connecting Minds, Creating the future’ embodies collaboration and offers a platform to co-create for the benefit of all. The programmes for Expo 2020 – such as Expo Live, Expo Schools programme and exhibitions from 190 nations – will deliver an optimistic message of unity and collaboration. The challenges the world faces affect everyone and Expo 2020 Dubai seeks to inspire people, partners and nations to come together to create a better future.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BMarchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Louis Philippe, renowned for its premium merchandise spanning apparel, footwear and accessories,
Previous Article
