French beauty retailer L’Oréal announced its acquisition of ModiFace, a Canadian company that creates augmented reality (AR) and artificial intelligence (AI) solutions applied to the beauty industry. This acquisition is in line with L’Oréal’s digital acceleration strategy to provide the group’s 34 international brands with the most innovative technologies in terms of services and beauty experience.
ModiFace will work in close collaboration with L’Oréal’s Advanced Research. It has developed advanced technologies of 3D virtual make-up, colour and skin diagnosis services using proprietary know-how that tracks facial features and colour, and are used by nearly all the major beauty brands.
Commenting on the acquisition, Lubomira Rochet, chief digital officer of L’Oréal, “We are thrilled to welcome ModiFace to L’Oréal to become the heart of our digital services R&D. With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative services to help our customers discover, try and choose products and brands. We at L’Oréal and ModiFace want to pioneer this new page of the beauty industry and serve our customers with innovative services and experiences.”
“L’Oréal’s acquisition of ModiFace provides an incredible opportunity to innovate on beauty AR and AI at an unprecedented scale, the results of which will shape the beauty industry for the decades to come. Our entire team and I are extremely excited to be joining the L’Oréal family, and look forward to the AR/AI-enabled future that we will create together,” adds Parham Aarabi, founder and CEO of ModiFace.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
One of the leading pharmacy chains in Australia, Chemist Warehouse has recently
UAE-based hair care startup Zaphira Nature is created to meet the needs
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
By harnessing the power of artificial intelligence (AI), data and digital innovation,
Taking place on the sidelines of Messe Frankfurt Middle East organised Beautyworld
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
In what comes as a significant announcement, Middle East based eyewear majors
A razor-sharp focus on leveraging technology to create immersive experiences and accelerate
The short answer is, yes. Beauty tech, which means integration of technology
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
One year ago, retail conglomerate Majid Al Futtaim was proud to bring
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Previous Article
