Lulu and MoIAT join hands to promote UAE-made products
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu Retail has launched a national initiative to promote locally manufactured products.
Created to support the objectives of the ‘Make it in the Emirates’ campaign, the initiative will see Lulu stores across the UAE promoting local products. The initiative will be rolled out in two phases. First, accredited manufacturers will be invited to participate in the campaign. The second phase will see Lulu supporting local manufacturers to obtain the ‘Made in the Emirates’ quality mark.
Throughout December 2024, Lulu’s outlets will feature dedicated ‘Made in the Emirates’ shelves. Coinciding with the UAE’s 53rd National Day celebrations this month, Lulu will select 53 local products to be promoted each week. It will also offer discounts and additional points under the ‘Lulu Happiness’ loyalty programme.
The initiative is part of the memorandum of understanding (MoU) signed between MoIAT and Lulu Retail earlier. The MoU supports the Make it in the Emirates initiative which focuses on growing local industry and making supply chains more sustainable. The MoU is also designed to encourage Lulu’s suppliers to join the National In-Country Value (ICV) Program. MoIAT and Lulu will host suppliers in workshops to highlight the benefits of joining the National ICV Program and obtaining the Made in the Emirates mark.
Moreover, as part of the MoU, Lulu intends to invest in new F&B manufacturing projects in the UAE.
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