A four-day Explore Kerala Fest show is running from February 22-25 in Abu Dhabi’s Mushrif Mall.
UAE-based retail conglomerate Lulu Group in association with the Kerala Tourism Department is among the main organisers of this event to promote the Indian state of Kerala in the Middle East as an attractive summer holiday destination.
Similar events to promote Kerala as a holiday destination will be carried out at Lulu Hypermarkets and shopping malls across the GCC in association with the Kerala Tourism department.
The show was jointly inaugurated by Sultan Hamad Al Mutawa Al Dhaheri, executive director of Abu Dhabi Tourism Authority and Navdeep Singh Suri, Indian ambassador to the UAE alongside other dignitaries.
In his speech, Al Dhaheri expressed his keen interest in promoting such tourism events to promote people-to-people contact and further boost the historic relation between the two countries. He also told the gathering that Abu Dhabi Tourism Authority intends to conduct similar tourism event in the state of Kerala to attract more Indian travellers to the emirate.
Suri also hailed the idea of conducting such tourism events in Abu Dhabi to attract more Arab travellers to Kerala and other parts of India.
According to a statement issued by Kerala Tourism, in 2015, there were 71,500 tourists from Saudi Arabia (65,048 in 2014 and 48,346 in 2013), 20,000-plus from the UAE (18,264 in 2014 and 17,475 in 2013) and 17,924 from Oman, who visited Kerala.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In what comes as a significant announcement, Middle East based eyewear majors
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
Previous Article
