Shopping mall developer and retail and leisure operator Majid Al Futtaim has announced the upcoming launch of Orbi, a supercharged indoor nature experience, at City Centre Mirdif next month. Initially introduced in Yokohama, Japan in 2013 as an experimental visitor attraction, the UAE will be the first market in the world outside of Japan to house Orbi.
Collaboratively developed by SEGA Holdings Co., Ltd. and BBC Worldwide, Orbi fuses BBC Earth’s world-leading nature content with SEGA’s cutting-edge technology to create a game changing entertainment concept that will plunge visitors into the heart of the natural world through a visceral, multi-sensory edutainment experience.
Featuring a custom built theatre, innovative audio visual technology and interactive walk-through touchpoints, Orbi’s uniquely immersive offering aims to transform the way people explore the mysteries of nature inviting them to see and hear the planet.
“Orbi truly represents the next generation of ‘edutainment’. It’s a visceral, awe-inspiring and edutainment experience brought to life by stunning audio visual content and ground-breaking technology from creative powerhouses SEGA and BBC Worldwide,” says Damien Latham, CEO, Majid Al Futtaim – Leisure and Entertainment.
“Whether it is through introducing the first indoor ski slope to the Middle East with Ski Dubai, or bringing world-class interactive entertainment with Magic Planet, we’ve been thoroughly committed to creating great moments, for everyone, everyday. We cannot wait to unveil Orbi later this year and bring our guests closer to nature than ever imagined.”
“Orbi has revolutionised the way we bring natural history to people with this unique and interactive experience. We’re always looking for opportunities to extend audiences’ enjoyment of much-loved content and Orbi uses cutting-edge content and technology to do just that. This is a really exciting way of celebrating the natural world and I’m thrilled that we are bringing this to a new audience in Dubai,” adds Stephen Davies, managing director of Live Entertainment for BBC Worldwide.
“Orbi has been a big hit with visitors of all nationalities and generations, since we first introduced it in Japan,” shares Hideki Okamura, president and COO, SEGA Holdings Co., Ltd. “We’re proud to partner with Majid Al Futtaim to bring this unique attraction and magical experience to the UAE’s dynamic domestic and international audiences.”
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
This panel discussion at MRF 2024 explored the evolution of retail spaces,
In an industry where entertainment and retail converge, theme parks have become
In what comes as a significant announcement, Middle East based eyewear majors
In the leisure and entertainment industry, where human touch and in-person interactions
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Kutubna Cultural Center, launched in 2023, has quickly become a beacon of
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
“Our relentless pursuit towards achieving operational excellence, coupled with our unwavering dedication
Previous Article
