Majid Al Futtaim partners with SAP for Carrefour’s digital transformation


February 18, 2019 | By RetailME Bureau

Majid Al Futtaim is spearheading a digital transformation programme for French grocery brand Carrefour, which it operates in the region, along with technology partner SAP. The strategy is to enhance customer shopping experiences at Carrefour – both online and in-store.

Carrefour now has one digital platform that integrates over 100,000 products on its website, in-store kiosks and tablets and mobile app. Majid Al Futtaim is re-inventing experiences for over 750,000 daily customers and also simplifying its supply chain.

“The Middle East retail sector is experiencing seismic changes, which is a major opportunity to enhance our customer experiences with real-time insights,” says Marco Antonio Urios, senior vice president, Omnichannel Solutions and Supply Chain at Majid Al Futtaim Retail. “As part of our vision of creating great moments by offering inspiring experiences, our digital transformation with SAP enables our customers to order online or from our mobile app and have them delivered to their doorstep.”

Worldwide, 81% of retailers say it is important to transform customer experiences and equip store associates with real-time insights, according to SAP research. Among customers, Accenture shows that 91% are more likely to shop with brands that recognise and remember them and provide relevant offers.

In 2018, Majid Al Futtaim launched the Carrefour digital platform, running on the SAP Hybris solution, now called SAP Commerce Cloud, in Egypt, Jordan, Saudi Arabia, Lebanon and the UAE. This year, Majid Al Futtaim plans to extend their services across more markets where it operates Carrefour.

The company also launched an express online one-hour delivery service, CarrefourNow; Scan&Go – enabling customers to scan and pack products as they shop the aisles for seamless in-store shopping, among several other omnichannel digital solutions for in-store and online shopping.

In recognition of its success, Majid Al Futtaim Retail received SAP’s ‘International Omni-Channel Transformation of the Year – South Europe, Middle East, and Africa’.

“Majid Al Futtaim demonstrates how a home-grown UAE brand can compete on a regional and global level thanks to the power of digital transformation and e-commerce innovation,” adds Abdullah Saqqa, head of customer experience, SAP Middle East and North Africa. “As an intelligent enterprise, Majid Al Futtaim is transforming customer experiences to allow customers to purchase the products that they want from anywhere, at any time, and from any device.”

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine