Mall of the Emirates’ signature Spring/Summer fashion extravaganza ‘MOE Fashion Live’ is back for season two. This year the festival is spread over five days, from March 26 until April 15, 2019, with celebrity appearances, expert talks on fashion and beauty, exclusive fashion shows, and personalised activities and services.
“After the successful launch of ‘MOE Fashion Live’ during Spring/Summer ’18, we’ve pulled out all the stops to make the second edition bigger and more glamorous this year. ‘MOE Fashion Live ’19’ will showcase the latest collections by our luxury fashion and beauty brands and offer a range of curated experiences and personalised services to our power shoppers. With celebrity talks, daily fashion shows cued to upbeat live music and customised styling sessions, fashion savvy customers will have every tool and opportunity to celebrate all sides of their personality this season,” says Nada Abou Saab, director, Marketing East Region Shopping Malls – Majid Al Futtaim – P roperties.
MOE Fashion Live opened today, March 26, with an insightful talk by molecular cosmetics scientist and dermatologist to Hollywood stars, Dr Barbara Strum, on her popular skincare solutions and anti-ageing products using superfood Purslane. She also introduced a new product line designed specifically for Middle Eastern skin.
The Central Galleria will come alive daily with fashion shows set to pumping beats, and models dancing and interacting with the crowd. Guests will be treated to different looks from the Spring/Summer ’19 collections by the mall’s luxury brands, styled by regional fashion icons. Shoppers can participate in all MOE Fashion Live activities by simply spending AED500 at fashion and beauty stores at the mall.
Mall of the Emirates will also surprise shoppers with a roaming runway show that will showcase this season’s trends. Hermes Parfumeur will offer a bespoke fragrance service at MOE Fashion Live. Shoppers can participate in an exclusive jewellery and gemology workshop with jeweller and goldsmith Susana Martins. Maison de Joelle’s hairstylists and speed braiders will offer customers a menu of styles to re-create. Men can personalise their wrist cuffs, notebooks and even designer leather sneakers at the engraving machine station in the Central Galleria. A trendy fashion florist team will be present at Mall of the Emirates during MOE Fashion Live.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
An exclusive piece contributed By Oliver Morgan, Partner, Real Estate Development &
In the bustling retail environments, where shopping malls are not just places
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
In today’s fast-paced retail environment, shopping malls are continually searching for innovative
Times Square Center, located in the vibrant heart of Dubai, stands as
Emaar Properties has announced a mega expansion of Dubai Mall, which will
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Previous Article
