Mall of the Emirates has collaborated with ELEVATE, a unique pop-up fashion and design concept. Organised for one month until December 30, 2019, ELEVATE invites style-focused shoppers to discover special pieces and collections from a selection of exciting local, regional and international creators.
Mall of the Emirates will see more than 50 designers from the Middle East reveal their compelling designs of clothing, handbags, shoes and accessories, home décor and jewellery at ELEVATE. In addition, the socialised shopping experience will host additional talks, media and influencer collaborations, styling sessions, interviews and sponsor-led activations. Through these sessions, creators are expected to maximise their revenues and brand reach through networking opportunities and interaction with buyers.
The first high-profile name to make an appearance at ELEVATE is Lebanese-American couturier Rami Kadi, whose creations have been showcased at the Paris Fashion Week. Further enriching the experience for visitors will be a host of other prominent industry names throughout the month, including Zeynab El-Helw, popularly known as the Fashion Pirate.
“We are thrilled to host the innovative ELEVATE concept for a limited time only as we underscore Mall of the Emirates’ status as an original platform for local talent to showcase their creative design artworks. As a provider of a truly premium customer experience, we are committed to create unique engaging concepts for our community, and ELEVATE is one such authentic initiative that we are proud to organise, as we continue to inspire, encourage and empower talented designers from the region to shine and grow,” said Nada Abou Saab, Majid Al Futtaim – director, marketing east region, Shopping Malls.
ELEVATE is the creation of Pierette Yammine and Nadine Kabbara, who have transformed their shared passion for art, design and fashion into a project that supports creators trying to find a foothold in the industry.
“We have a firm commitment to support creators and reinforce the impact of design on culture in the Middle East. We therefore produce unique experiences by curating content that inspires the public and celebrates the value of design. At ELEVATE, we aim at building a stronger relationship between creators and their audiences in order to help them generate business opportunities. We engage, we inspire, we ELEVATE,” added Kabbara.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
One of a Kin, an innovative e-commerce store for sleepwear, is redefining
Sheetal Kapoor, the Managing Director of SHREE, transformed her life from a
Previous Article
