Moroccan high street fashion brand, Marwa opened its first UAE store in Dubai Festival City Mall last week, offering seasonal womenswear apparel at affordable prices. Abu Dhabi-based retail group LIWA Trading Enterprises is the distribution partner for Marwa in the UAE.
Marwa was founded in 2003 by Moroccan textile manufacturer and entrepreneur Karim Tazi, who opened the first store on the stylish streets of Casablanca. His vision was to create a fashion concept that was both culturally and economically appealing for young women.
The international success of the brand led to the first Marwa concession opening in the Middle East in 2009. Competing with the likes of retail giants Mango, Zara and Bershka, Marwa’s success has led to over 60 stores and growing, across the globe.
With each seasonal collection inspired by off the catwalk trends, Marwa intends to become the high street fashion leader in the region, with the core principle to make, ‘fashion accessible for everyone’. With creativity and innovation at heart, Marwa gathers design talent from all over the world to create pieces that are for trend-setting women seeking a “fresh, natural and unique look.” With more than 6,000 products produced each year and a fast turnaround of sought after garments and accessories, it’s no wonder the brand sells over 40,000 items per week.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Regional eyewear retailer, eyewa has raised $100 million in its series C
Born in Senegal and raised in Lebanon, Leïa Khalaf’s journey to becoming
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
Previous Article
