UAE-based value fashion chain Max has expanded its presence in Egypt with a new store in Citystars Heliopolis in Cairo. The 1,189 sqft newly opened store houses the brand's latest on-trend collections for men, women, and children.
“Egypt is an important market for Max in the Middle East, and we are excited to open a new store in Citystars Shopping Mall. With a firm commitment to contribute to the country's retail evolution, we aim to meet the rising demand for great value fashion and lifestyle items whilst offering a unique shopping experience within a welcoming environment. Our new store, which is in a central and well-known retail complex in Cairo, will help us to achieve our long-term objectives”, says Kabir Lumba, CEO of Max and group director at Landmark
Group.
Max’s new store in the Citystars Heliopolis is the brand's eighth store in Egypt's capital city and its 13th store to open in Egypt. This new location is a stylish and modern premise, featuring a new space and design concept. As part of the brand’s commitment to improving the quality of service, the store unifies all the collections in a large, single dynamic space, significantly improving the overall shopping experience.
A vast range of Max collections and shopper favourites will be available at the store, including ready-to-wear, shoes, handbags, and accessories. A team of employees will be available on the shop floor, ensuring that customers’ shopping needs fulfilled.
Launched in the UAE in 2004, Max is the largest and most trusted value fashion brand in the MENA, South East Asia and India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its private label clothing for women, men, and children along with footwear, home, and accessories. Max derives its success through its clarity in merchandise presentation, market positioning and aggressive market penetration.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BRevolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
Previous Article
