Max Fashion continues expansion in Egypt

UAE-based value fashion chain Max has expanded its presence in Egypt with a new store in Citystars Heliopolis in Cairo. The 1,189 sqft newly opened store houses the brand's latest on-trend collections for men, women, and children.

“Egypt is an important market for Max in the Middle East, and we are excited to open a new store in Citystars Shopping Mall. With a firm commitment to contribute to the country's retail evolution, we aim to meet the rising demand for great value fashion and lifestyle items whilst offering a unique shopping experience within a welcoming environment. Our new store, which is in a central and well-known retail complex in Cairo, will help us to achieve our long-term objectives”, says Kabir Lumba, CEO of Max and group director at Landmark
Group.

Max’s new store in the Citystars Heliopolis is the brand's eighth store in Egypt's capital city and its 13th store to open in Egypt. This new location is a stylish and modern premise, featuring a new space and design concept. As part of the brand’s commitment to improving the quality of service, the store unifies all the collections in a large, single dynamic space, significantly improving the overall shopping experience.  

A vast range of Max collections and shopper favourites will be available at the store, including ready-to-wear, shoes, handbags, and accessories. A team of employees will be available on the shop floor, ensuring that customers’ shopping needs fulfilled.

Launched in the UAE in 2004, Max is the largest and most trusted value fashion brand in the MENA, South East Asia and India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its private label clothing for women, men, and children along with footwear, home, and accessories. Max derives its success through its clarity in merchandise presentation, market positioning and aggressive market penetration.