McDonald’s UAE plants ‘Little Seeds of Hope’


December 22, 2022 | By RetailME Bureau

McDonald’s UAE plants ‘Little Seeds of Hope’

McDonald’s UAE is encouraging families to learn about personal and environmental benefits of planting through its ‘Little Seeds of Hope’ initiative in partnership with Emirates Environmental Group and Del Monte Foods.

For a limited time starting December 21, each Happy Meal will include a sachet of lettuce seeds. This unique addition to the toys that come alongside Happy Meals aims to encourage families to plant the seeds together. Customers will also receive a leaflet with every lettuce seed sachet that includes exciting activities. The initiative offers an ideal activity to bring families together to learn about planting and teaches children the values of patience and care.

“We have been committed to being a responsible corporate citizen and a local member of our community since our inception. We do this through long-standing partnerships such as with Emirates Environmental Group and trusted suppliers like Del Monte Foods. Through our Little Seeds of Hope initiative, we want to encourage families to make a small contribution to the environment while creating feel-good moments,” said Walid Fakih, CEO at McDonald’s UAE.

McDonald’s UAE has a longstanding partnership with Emirates Environmental Group built around environmental preservation in the UAE. Previous work saw McDonald’s UAE ‘Planting for a Greener Future’ through a special educational-urban-afforestation programme seeding 350 trees across governmental schools around the nation and turned 7000 sqft of barren land into beautiful green lawns.

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