McDonald’s UAE raised AED325,000 for Emirates Red Crescent
McDonald’s UAE has raised AED 325,000 for Emirates Red Crescent during Ramadan through the sale of its unique pack of playing cards The ‘Cards for Good’ initiative aimed to bring the community together through fun challenges and good deeds. Through the sale of 65,000 decks of cards in McDonald’s restaurants across the UAE, 100% of the proceeds has been donated to Emirates Red Crescent to support their charity and humanitarian initiatives.
The partnership between McDonald’s UAE and Emirates Red Crescent has been ongoing for five years, with previous donations totalling over AED1.5 million. The Cards for Good initiative surpassed last year’s donation of AED310,000 which was raised through the sale of story colouring books for Al Ghadeer UAE Crafts.
Commenting on the outcome Walid Fakih, CEO at McDonald’s UAE said, “We are extremely grateful for the nation’s support of ‘The Cards for Good’ this Ramadan. Through our ongoing strong partnership with Emirates Red Crescent, we strive to be a responsible corporate citizen, and this year exemplifies these efforts in full. We look forward to future iterations of this collaboration and continuing to create positive impact within the community.”
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