McDonald’s UAE has raised AED320,000 from its Ramadan children’s books campaign in association with the Emirates Red Crescent (ERC). The sum includes the proceeds from the sales of children’s social awareness and entertainment books, as well as Emirates Red Crescent donation boxes, which were placed at McDonald’s restaurants across the country as part of the campaign.
Mohammed Yousuf Al Fahim, deputy secretary-general for Support Services in Emirates Red Crescent, stressed that the Emirates Red Crescent’s senior leadership reiterates the importance of cooperation between the authorities and all public and private institutions in the country. He added that the partnership between Emirates Red Crescent and McDonald’s UAE is proof that working together strengthens the efforts of both parties in implementing charitable projects and humanitarian programmes. This enhances the process of community work in the country, and has presented a robust model of cooperation through joint projects and integrated humanitarian programmes.
Emirates Red Crescent and McDonald’s UAE also discussed ways of further strengthening the social partnership and developing areas of joint humanitarian cooperation in the future through community initiatives aimed at protecting vulnerable local groups.
“We are committed to enriching and improving the communities we operate in, and as part of these continuing efforts we are proud to have partnered with Emirates Red Crescent. This investment will have a positive impact on our communities and I am confident these initiatives will bring about a progressive change to the lives of those less fortunate,” states Rafic Fakih, managing director and partner of McDonald’s UAE
The Emirates Red Crescent and Emirates Fast Food Company signed a cooperation agreement last March aimed at achieving the common humanitarian principles of both parties. As part of their goal to consolidate community and humanitarian values and objectives at the local level, Emirates Red Crescent and McDonald’s UAE launched Ramadan children’s books, which were sold through McDonald’s restaurants in the country. Exclusive Emirates Red Crescent donation boxes were also installed at McDonald’s restaurants across the UAE as part of the campaign.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
Founded over 20 years ago by restaurateurs Alexey and Dmitry Vasilchuk, the
In what comes as a significant announcement, Middle East based eyewear majors
Founded in 2007 by Kim Thompson and Matt Toogood, UAE-based RAW Coffee
US-based company SAMBAZON, an acronym for ‘Sustainable Management of the Brazilian Amazon’,
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Yolk Brands’ remarkable journey began humbly in April 2019 with the launch
The UAE, particularly Dubai, is a melting pot of cultures. However, introducing
Rapidly expanding its presence in the region, Canadian coffee chain Tim Hortons
Founded in 2010 by siblings Vivien and Howard Wong, Little Moons began
Previous Article
