McDonald’s UAE raises AED320,000 for Emirates Red Crescent


August 27, 2018 | By RetailME Bureau

McDonald’s UAE has raised AED320,000 from its Ramadan children’s books campaign in association with the Emirates Red Crescent (ERC). The sum includes the proceeds from the sales of children’s social awareness and entertainment books, as well as Emirates Red Crescent donation boxes, which were placed at McDonald’s restaurants across the country as part of the campaign.

Mohammed Yousuf Al Fahim, deputy secretary-general for Support Services in Emirates Red Crescent, stressed that the Emirates Red Crescent’s senior leadership reiterates the importance of cooperation between the authorities and all public and private institutions in the country. He added that the partnership between Emirates Red Crescent and McDonald’s UAE is proof that working together strengthens the efforts of both parties in implementing charitable projects and humanitarian programmes. This enhances the process of community work in the country, and has presented a robust model of cooperation through joint projects and integrated humanitarian programmes.

Emirates Red Crescent and McDonald’s UAE also discussed ways of further strengthening the social partnership and developing areas of joint humanitarian cooperation in the future through community initiatives aimed at protecting vulnerable local groups.

“We are committed to enriching and improving the communities we operate in, and as part of these continuing efforts we are proud to have partnered with Emirates Red Crescent. This investment will have a positive impact on our communities and I am confident these initiatives will bring about a progressive change to the lives of those less fortunate,” states Rafic Fakih, managing director and partner of McDonald’s UAE

The Emirates Red Crescent and Emirates Fast Food Company signed a cooperation agreement last March aimed at achieving the common humanitarian principles of both parties. As part of their goal to consolidate community and humanitarian values and objectives at the local level, Emirates Red Crescent and McDonald’s UAE launched Ramadan children’s books, which were sold through McDonald’s restaurants in the country. Exclusive Emirates Red Crescent donation boxes were also installed at McDonald’s restaurants across the UAE as part of the campaign.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine