Meraas, Al Jalila Children’s Specialty Hospital join hands for Ramadan


May 1, 2019 | By RetailME Bureau

During the Holy Month of Ramadan, Dubai-based developer Meraas is joining forces with Al Jalila Children’s Specialty Hospital, the first dedicated children’s hospital in the UAE, for a campaign that will raise donations for the children of the UAE.

Running throughout Ramadan, the #SmilesOfTomorrow campaign will see a range of interactive touchpoints and donation opportunities set up across Merass properties – including City Walk, Al Seef and Last Exit Al Khawaneej – enabling visitors to directly donate to the campaign.

Further, several #SmilesOfTomorrow photo booths will be set up at La Mer and The Beach, screening awareness-raising videos featuring Al Jalila Children’s Speciality Hospital’s courageous children. Visitors can record messages of support in the booths, before directly donating outside.

What’s more, because every child loves a toy, so donation boxes will be placed across Meraas’ destinations where new and unused toys can be dropped off, which will then be delivered to the children of Al Jalila Children Specialty Hospital.

As for the children at the heart of this campaign, they have contributed in the form of creative and colourful Ramadan-themed postcards that they designed and drew by hand. The postcards will be available for sale across participating Meraas outlets, with all proceeds going to Al Jalila Children’s Hospital. Visitors to participating Meraas destinations can also opt to add a point-of-sale donation to their bills – the proceeds of which are also sent to the children’s hospital.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine