Japanese luxury confectionary brand Morozoff recently opened its doors in the UAE with a store at the Wafi Mall in Dubai, located on the ground floor.
Launched in the UAE by the Emerald Star Group, Morozoff is a household name in Japan with around 1,185 outlets in the country making it one of the largest confectionery chains. It prides itself in being listed on the Tokyo stock market.
“The launch of Morozoff at the Wafi Mall, Dubai is a significant development for the group. We are confident of Morozoff’s success and plans are in place for expansion along with Emerald Star Group into new territories like the UAE, across the GCC and India. I am particularly happy to see a well-known Japanese brand get popular in this region,” says Morozoff president, Shinji Yamaguchi.
Among best-selling ranges at Morozoff are Feuillage, Odette and Petit Kouglof available in seven flavours, among others.
“The Morozoff story is all about exclusivity – the unique taste of our products and an unparalleled range. The flagship brand is of course Feuillage; it is the fastest selling product due to its unique taste with a crisp and slim texture. A popular option is our Gift Collection, thoughtfully created for all occasions: Eid, Christmas, Diwali, birthdays, wedding anniversaries and children’s events. You can also discover our delightful range of cakes. We keep creating new ones all the time. The secret of our brand leadership lies in the unique ingredients that literally melt in your mouth, making you want more,” adds Deepak Motwani, group CEO, Emerald Star Group.
“We see immense growth potential for Morozoff and our launch in Dubai is in response to the growing demand for exclusive confectionery in the region. Uniqueness is our biggest proposition. For example, the Arcadia range has no equal as a tea break snack. The light dough is delectable with a lavish helping of roast nuts crisply baked to perfection. It’s definitely one of Morozoff’s traditional specialities,” states Emerald Star Group COO, Jayesh Motwani.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BElevate engagement, experience and profitability to unlock retail growth
Marchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
Founded over 20 years ago by restaurateurs Alexey and Dmitry Vasilchuk, the
In what comes as a significant announcement, Middle East based eyewear majors
Founded in 2007 by Kim Thompson and Matt Toogood, UAE-based RAW Coffee
US-based company SAMBAZON, an acronym for ‘Sustainable Management of the Brazilian Amazon’,
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Yolk Brands’ remarkable journey began humbly in April 2019 with the launch
The UAE, particularly Dubai, is a melting pot of cultures. However, introducing
Rapidly expanding its presence in the region, Canadian coffee chain Tim Hortons
Founded in 2010 by siblings Vivien and Howard Wong, Little Moons began
Previous Article
