Morrisons prefers human touch to technology


March 25, 2015 | By RetailME Bureau

British supermarket chain Morrisons has stopped using its intelligent queue management (iQM) technology in its stores. This step comes as part of its new chief executive David Potts’s decision to stop using infa-red sensors to determine how customers mo ve through stores. Instead checkout teams at Morrisons will use their eye and experience to make the checkout experience better for customers and staff, giving it a human touch.

“We intend to be an organisation that listens very hard to its customers and staff and, wherever possible, responding quickly. Our colleagues in our stores are best placed to use their experience and personal judgement in deciding how best to serve their customers, keeping queues low at the checkouts, improving customer’s shopping trips,” Potts asserts.

Additionally it also plans to stop using its ‘scan rate’ technology, which measures checkout employee performance by calculating how many products they scan per minute. They will instead be assessed on their level of personal service and teamwork.

Previous Article Next Article

SHARE


TRENDS


Elmoataz Obada, Co-Founder, Monkey Distribution

The power of pop

From butter beer to brooms. Dobby themed coffee mugs and keychains to 

Continue Reading

May 6, 2024 | By Rupkatha B




YOU MAY ALSO LIKE /


Lulu and MoIAT join hands to promote UAE-made products

The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu 

Continue Reading

December 6, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau




Download Images RetailME Magazine