Nestlé Cereals becomes first Breakfast Cereal business to enter the Metaverse

Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading breakfast cereal business in the world is taking fans beyond the cereal bowl with an interactive metaverse experience. The Nestlé Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability-themed online challenges, NFTs with real-life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions.

“Living up to our purpose to “Make Breakfast Better”, we are excited to be the first Breakfast Cereal Business to enter the metaverse and aim to create immersive and rewarding experiences for our consumers to enjoy and connect with our brands while raising awareness with our dedicated sustainability attractions,” said Nehmatallah Younes, Business Executive Office, Cereal Partners Worldwide, Middle East & North Africa

 “Our Nestlé Cereals Metaclub offers a unique channel to engage and connect with younger audiences, educate them on the topics of sustainability while taking them through an omnichannel brand experience,” said Bahaa Boulmona, Brand Manager, Cereal Partners Worldwide, Middle East & North Africa.

With a special focus on regenerative agriculture, the Nestlé Cereals Metaclub features a dedicated Rainforest Corner, in partnership with the Rainforest Alliance, to raise awareness for sustainability projects and encourage donations. A Nestlé Cocoa Plan Zone further spotlights how cocoa is responsibly sourced, and a virtual breakfast cereal factory – modeled after Nestlé’s Karacabey Factory in Turkiye – highlights how renewable energy is efficiently used.