New Balance Expands UAE Presence with New Store at Nakheel Mall, Palm Jumeirah

New Balance, the global leader in performance and lifestyle footwear, has expanded its footprint in the UAE with the opening of its ninth store at Nakheel Mall, Palm Jumeirah. The new location marks a significant milestone in the brand’s regional expansion, catering to Dubai’s thriving community of athletes, sneaker enthusiasts, and fashion-conscious consumers.

As part of its growth strategy in the MENA region, New Balance continues to bring its innovative designs and performance-driven footwear closer to more communities. Strategically located in one of Dubai’s premier shopping destinations, the Nakheel Mall store enhances the brand’s accessibility while aligning with the mall’s luxury retail mix.

The store features a curated selection of New Balance’s latest performance and lifestyle collections, including running shoes, training footwear, and athleisure apparel. Designed for both athletes and everyday consumers, the space offers an immersive shopping experience, combining innovation, comfort, and style.

Highlighting the significance of accelerating regional growth, Stuart Henwood, Senior Director for New Balance MEAI stated, “The store opening at Nakheel Mall marks another important step in our regional expansion. As one of the fastest-growing brands globally, with a CAGR of over 30% in the past three years and a record-breaking USD 7.8 billion in revenue in 2024, New Balance continues to build momentum toward our $10 billion goal and beyond. Our growth is fueled by a direct-to-consumer mindset, strong partnerships, and a focus on the intersection of sport and culture. With Nakheel Mall being one of Dubai’s most prominent shopping destinations, it is the perfect location to contribute to the vision we have for New Balance.”

With additional store openings planned across the Middle East, including Saudi Arabia, Morocco, and the UAE, New Balance remains committed to strengthening its regional presence and making its performance-driven products more accessible to consumers.