New Leap

Following the successful launch of its flagship store in City Centre Deira, Dubai, Being Human Clothing, has recently opened its second store in the UAE at City Centre Sharjah. This expansion reflects the brand’s growing presence in the region and underscores its commitment to combining fashion with a purpose.

The new store in City Centre Sharjah continues the brand’s ethos of offering fashion-forward, conscious clothing for men and women.  The store’s contemporary design provides an inviting shopping environment, showcasing the brand’s wide selection of casual wear and accessories, each reflecting Being Human Clothing’s dedication to style and social responsibility.

Founded by Bollywood superstar Salman Khan, Being Human Clothing stands apart in Fashion category by standing up for its values of Conscious Fashion, Customers shopping at the new Sharjah store will now explore a wide range of stylish and socially conscious apparel, making their shopping experience not just about fashion, but about giving back to society. As Being Human Clothing continues to expand across globe, the brand remains dedicated to its philanthropic mission, ensuring that every step forward is a step towards a more compassionate and equitable world. Commenting on this recent launch Vivek Sandhwar, COO of Being Human Clothing explained, “We are delighted to open our second store in the UAE at City Centre Sharjah, after the overwhelming response to our first store in City Centre Deira. This expansion allows us to reach to a wider audience; by bringing our unique fashion and commitment to social responsibility, we aim to support and celebrate the vibrant future of today’s youth.”

Further, to understand the brand’s growth plans and strategies we spoke to Bipin Mulani, Director of Top Brands LLC, the master franchisee for Being Human Clothing in the region. Here’s an excerpt.

How was the customer response to your store in City Centre Deira?

City Centre Deira store has received positive feedback from customers who have welcomed the brand with warmth and love. We have had people from different parts of the world visit our stores and appreciated the conscious and sustainbility ethos of the brand along with the quality of products offered.

It has been almost a year of learning and growing, so how do you summarise this journey?

We’d summarise the journey in one word as ‘positive’.  We see true potentional of positive growth in the market for our brand.

When it comes to finding the sweet spot in terms of pricing, do you think that the brand is aligned to the UAE sentiments?

While finding a sweet spot in the pricing is an art many are yet to perfect, we feel that we have definitely provide value for our high-quality products to our customers. We are confident that our buyers will always receive value for their money, and we will be aligned with the UAE market.

What next in terms of growth in the region?

After opening the 2nd store in Sharjah, we aim to open our next location in Abu Dhabi by 1st half of 2025. Along with new stores, we aim to reach a wider audience in the region through
e-commerce channels and multi brand outlets and department stores over the next 12 months.

Why did you choose Sharjah for the second store location?

Sharjah has been a gateway to the Northern Emirates and its residents, who are our ideal demographics. City Centre Sharjah specifically which sits on the historical Al Wahda Street known for its hustle bustle and shopping culture fits like a glove in our business strategy.